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People with digital video recorders like TiVo never watch commercials, right?
Add that to the list of urban — and suburban — myths.
It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads.
One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time, meaning they must sit through commercials.
NYT: Viewers Fast-Forwarding Past Ads? Not Always
Seeded on Thu Feb 15, 2007 9:08 PM EST
Article Source: The New York Times- Enjoy this article? Help vote it up the 'Vine.
- Public Discussion (1)
New technologies are always hailed as the end of whomever they force to think the most. It's almost never the case. DVR is no exception.
#1 - Thu Feb 15, 2007 9:14 PM ESTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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