Apple Must Address Piracy Issues Before NBC TV Content Returns To iTunes

NBC says it wants to be able to put its TV content back on the iTunes Store, but still has a few reservations—one of which could hold the network back from joining iTunes forever. NBC would still like to be able to bump up prices—something that Apple has been stubborn about in the past, but has shown it's open to negotiation over when it comes to movie licensing. NBC would also like Apple to tighten up its DRM, however, in such a way that would block NBC's content from being transferred onto iPods.