The latest quarterly Nielsen ratings reveal a promising trend in cable news viewership. This has been a challenging time for all media and, while cable has been relatively stable, it has not been immune from a general advertising slump and softening audience.
While all three of the major cable news networks suffered primetime declines, MSNBC held its audience best, losing only 6% in the past quarter. By comparison Fox News dropped three times as much (-19%), and CNN collapsed (-40%).
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